REBRAND PROCESS

Built upon a foundation of compassion, care, and comfort, CVJ Heating & Cooling prides itself on high-quality service and friendly technicians, all tied together with an honest and ethical execution. Serving North Texas since 1993, Jeff and Von together have developed a business driven by kindness, community, and a desire to keep their promises.

When we started their rebrand process, we were blown away by their team culture and dedication to their values - and in turn, we wanted to work together to create something friendly and fun to stand out in their community and provide an opportunity for fun branding plays. Their mascot, Mr. Captain, was born from this - always looking ahead to the future, honoring their vision, and sailing into comfort!