REBRAND PROCESS

Proudly serving Forney, TX, Infinity Texas Air prides itself on fast service, attentive technicians and representatives, and slick, clean work with a friendly smile. Built from the ground up in 2010, Infinity strives to approach every customer with the same commitment and professionalism that launched them to where they are now.

When the rebranding process began, we worked together with the owner, Trapper, to establish a brand that was clean, modern, and cutting-edge - but a special friend made an even bigger impact on the brand than we could have ever imagined. Trapper’s faithful companion, Duke, was fully immortalized in their identity, becoming the face of their maintenance club - and the face you see on the back of every Infinity Texas Air truck. All of the technicians carry dog treats with them, as the best way to get to the heart of the service may be through the family pet - just as it was with Trapper and Duke.