REBRAND PROCESS

Combining the highest quality service with their community dedication, Bailey’s Comfort Services has been steadfastly serving the Augusta area since 2005. With a particular focus on building their relationships with their team, community, and customers, Bailey’s is a strong local presence with a powerful guiding star.

During their rebrand process, they wanted to lean further into appealing to families and becoming an even more recognizable community presence. Thus, a new mascot was born - fluffy, friendly, and eager to become your home comfort’s best friend! Staying true to their roots and their vision, we worked together to create a timeless, friendly identity, tying it all together with a helping paw!