REBRAND PROCESS

Deeply rooted in honesty and a positive work ethic, Edelman brings a mission to deliver the highest quality service with the most knowledgeable technicians to ensure that everyone involved leaves as a winner. Proudly serving Bloomington and surrounding areas, Edelman comes with a family promise and a bold vision.

When a rebrand started being discussed, the owner - Kraig - came with a huge vision for the company’s future. He dreamed of Edelman being known for the quality of their work, efficient service and turnaround, and always pushing the newest, greatest solutions to any home problem. Their refreshed identity was crafted around the philosophy of being “efficiently forward” - pushing the industry forward in standards, trends, and technology, while delivering a consistent and high-quality customer experience.