REBRAND PROCESS

Combining small-town friendliness with consistent and considerate service, Green Street Heating & Air Conditioning is a steadfast community presence carrying a special mission. With reliable, efficient technicians and speedy, friendly service, you’ll feel right at home with the Green Street family.

When we started talking about their rebrand process, we took special care to get to know the owner, Bryce. He told the team that he was a veteran, the majority of his company is veterans, and he has a goal to meet and get to know every single veteran in his town. We worked together to take this concept and weave it into the identity of his brand - the “green” became military green and we developed a mascot - Soldier Sam and his faithful companion, Cadet. Green Street is a perfect encapsulation of the values, vision, and goals of the company, honoring its roots and always remaining at your service.